Week 9

For this week’s blog, I had to find the most popular search results for my website, (www.prodirectsoccer.com).  I did this by using several internet tools.  As I was expecting a large amount of results, I had to cut down the list to the 12 results that I believed to be the best for an Adword campaign.

The first tool that I used was Google’s search based keyword tool.  I typed in my website and searched for the keywords.  Top of the list was “football kits” with 12,000 search results.  I found this surprising as ProDirect concentrates more on football boots than football kits.  This had a suggested bid of $0.66 and had a high rate of advertiser competition.  Second on the lost of results was “copa mundial”, a make of football boots, with 6,600 results.  This result had a suggested bid of $0.46 and had a low competition rate.  In second place was “soccer boots” with 5,400 results, suggested bid of $0.37 and the same competition rate as “copa mundial”  The results of the search based keyword tool can be seen below.

http://www.google.co.uk/sktool/#keywords?site=www.prodirectsoccer.com=

The next tool that I used was Google Adwords: Keyword Tool.  I again typed in the name of my website, and searched for results.  Top of the list with this tool was “football boots”, with a local search volume of 74,00, and global search volume of 1,220,000 for October.  The second most popular result was “new football boots”, someway off first with a local search volume of 2,400 and a global volume of 18,100.  The third most popular was “kids football boots” with a local volume of 1,600 and global volume of 18,100.  The results of this search can be seen below.

https://adwords.google.com/select/KeywordToolExternal

The last tool that I used was Google Insights.  This tool allowed me to search terms and phrases and see which ones created the most interest.  The terms that I searched were:

• football boots
• soccer boots
• kids football boots
• football equipment

Football boots attracts the most interest, followed by football equipment, and then soccer boots.  Kids football boots attracts very little interest.  As the graph below shows, the interest in football boots has deteriorated over time, and shows no major increase for 2010.  The results of this tool are shown below.

http://www.google.com/insights/search/#q=football%20boots%2Csoccer%20boots%2Ckids%20football%20boots%2Cfootball%20equipment&cmpt=q

After using these tools, I found that Google search based keyword tool was the most useful and easy to understand.  This tool played a major factor when I was choosing my twelve best results.  These are shown below.

• football boots
• football kits
• soccer boots
• new football boots
• kids football boots
• football equipment
• copa mundial
• football boots sale
• running trainers
• climacool
• mercurial vapours
• total 90 laser

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